OUR HISTORY
Founded by brothers Arto and Saro Artinian, Sartoro Genève carries a name born from the harmonious combination of their two first names — a symbol of unity, vision, and shared purpose. Since founding the Maison in 2001, they have infused it with a deep passion for craftsmanship, authenticity, and innovation.
Family Legacy
Born into a family of diamond experts, Arto and Saro represent the third generation of a lineage devoted to the art of fine jewellery. Raised among the traditions of sourcing, cutting, and crafting exceptional stones, they inherited a deep understanding of excellence and integrity. This heritage shapes every creation of the Maison, where time-honored expertise meets a modern, visionary approach.
Refined Creativity
Every creation begins with a sketch, where Saro’s artistic vision takes form. As the Creative Director of the Maison, he hand-draws each design, translating emotion, movement, and modern elegance into lines on paper. This first gesture is the soul of every Sartoro piece — a delicate balance between imagination and craftsmanship, where the story of each jewel truly begins.
High quality standards
Each creation continues with the meticulous selection of stones, chosen for their purity, brilliance, and character. Guided by generations of expertise, our artisans source and evaluate every gemstone with uncompromising precision. Thanks to our in-house mastery of stone cutting, each gem is shaped and refined to reveal its fullest radiance — ensuring a shine that lasts over time.
Unique Savoir-faire
The journey continues with the gem setting, where each stone is placed with absolute precision to enhance its brilliance and harmonize with the overall design. Our skilled artisans carefully position every gemstone to capture light from the perfect angle, revealing the full sparkle of the piece and bringing the creation to life.
One of a kind piece
The final creation reflects the full expression of our craftsmanship — a piece designed to Unleash the wearer's radiance. Through refined artistry and meticulous attention to detail, each jewel enhances her natural elegance, illuminating every gesture and subtly elevating her silhouette. A Sartoro piece is more than an accessory; it is a celebration of individuality and timeless beauty.
Refined Creativity
Every creation begins with a sketch, where Saro’s artistic vision takes form. As the Creative Director of the Maison, he hand-draws each design, translating emotion, movement, and modern elegance into lines on paper. This first gesture is the soul of every Sartoro piece — a delicate balance between imagination and craftsmanship, where the story of each jewel truly begins.
High quality standards
Each creation continues with the meticulous selection of stones, chosen for their purity, brilliance, and character. Guided by generations of expertise, our artisans source and evaluate every gemstone with uncompromising precision. Thanks to our in-house mastery of stone cutting, each gem is shaped and refined to reveal its fullest radiance — ensuring a shine that lasts over time.
Unique Savoir-faire
The journey continues with the gem setting, where each stone is placed with absolute precision to enhance its brilliance and harmonize with the overall design. Our skilled artisans carefully position every gemstone to capture light from the perfect angle, revealing the full sparkle of the piece and bringing the creation to life.
One of a kind piece
The final creation reflects the full expression of our craftsmanship — a piece designed to Unleash the wearer's radiance. Through refined artistry and meticulous attention to detail, each jewel enhances her natural elegance, illuminating every gesture and subtly elevating her silhouette. A Sartoro piece is more than an accessory; it is a celebration of individuality and timeless beauty.
